Most people associate Egypt with its ancient history, but this project explores contemporary Egyptian culture through a design perspective. It’s a visual journey: from the evolution of Arabic script to experimentation with letterforms, early graphic design, and today’s digital media.

At its core, it explores how visual language connects with culture and everyday life. Featuring the work of Egyptian artists and designers, this project shows how Egypt’s design history continues to shape and inspire new generations. It’s both personal and collaborative, drawing from books, archives, and conversations. It serves as an open invitation to learn about people through design.